Deals & Coupon Site

How To Start A Coupon And Deals Site Business: A Comprehensive Guide

Coupon and deals sites are a growing online phenomenon, whereby users can find discounts and promo codes for a range of products and services. The key benefit of such sites is that they provide an easy way for shoppers to save money on the items that they want to buy. Additionally, many of these sites also offer exclusive deals which are not available anywhere else. By using coupon codes and taking advantage of discounts, shoppers can save hundreds or even thousands of dollars each year.

In recent years, the couponing industry has exploded. With more and more people looking to save money on everything they buy, the niche market of coupon sites has seen a surge in popularity. starting a coupon site is a viable business model that can be profitable if done correctly.

In this article, we will look at how the coupon and deals site business model work, what all you need to know and how to promote your coupon and deals site online.

So let’s get started!

How Do The Coupon And Deals Site Business Model Work

A coupon and deals site is a type of e-commerce site where users can find and print coupons for discounts on products and services. The most popular coupon sites are run by affiliate networks, which means that they receive a commission from retailers when a user clicks on a coupon and completes a purchase.

The business model for a coupon and deals site is relatively simple. The site owner creates or sources coupons from retailers, and then posts them on the site. When a user clicks on a coupon, they are redirected to the retailer’s website. If the user completes a purchase, the retailer pays the affiliate network a commission, which is a percentage of the sale amount.

Affiliate networks then split this revenue with the affiliates (content creators). In a majority of cases, bonuses, organic traffic, and referrals from influencers and top content creators drive extra revenue for affiliate marketers.

There are many high-performing coupon and deals sites that offer valuable discounts to consumers. Some of the most popular include RetailMeNot, Coupons, Groupon, and Living Social. These sites offer a wide variety of deals and coupons for a variety of products and services, making them a great resource for consumers looking to save money.

The Benefits Of Starting A Coupon And Deals Website

There are several benefits to starting a coupon and deals website. For one, it can be a great way to generate revenue. You can monetize your site in many ways, including through advertising, affiliate marketing, and sponsored content.

Another benefit of starting a coupon and deals website is that it can help you build an audience and grow your brand. A well-executed website can attract a lot of attention and traffic, which can be leveraged to promote your other products and services.

Additionally, a coupon and deals website can be a great way to connect with your target audience and learn more about their needs and wants.

What Do You Need To Start A Coupon and Deals Site


Here are the steps you need to take to get your coupon and deals site up and running.

First, you need to find a niche or market that you want to target. You can do this by looking for popular keywords related to couponing or deals.

Once you have a niche or market in mind, you need to create content that will appeal to that audience. This can include blog posts, articles, infographics, and more.

Next, you need to find a way to monetize your website. This can be done through affiliate marketing, sponsorships, or selling advertising space.

Finally, you need to promote your website and get traffic to it. This can be done through social media, search engine optimization, or paid advertising.

Driving Traffic To Your Website

1. SEO

One great way to drive traffic to your site is through search engine optimization (SEO). You can optimize your site for keywords that your target audience is likely to use when searching for products or services like yours. This will help you rank higher in search engine results pages, which will bring more traffic to your site.

2. Social Media Marketing

Another trending way to drive traffic to your coupons and deals website is through social media marketing. You can promote your products or services on social media platforms like Facebook, Twitter, and Instagram. This will help you reach a wider audience and generate more traffic to your site.

3. Content Marketing

Content marketing is another popular way to drive traffic to your website. You can create blog posts, tutorials, infographics, and other types of content that will be helpful for your target audience. This will help you attract more visitors to your site and generate more leads.

4. Pay Per Click Marketing

Pay-per-click advertising is a form of online marketing where you pay a fee each time someone clicks on your ad. This can be an effective way to get traffic to your website, but it can also be expensive if you don’t know what you’re doing.


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How To Make Money With A Coupon And Deals Site

The best way to get started with a coupon and deals site is to find a niche market or subject that you are passionate about and then build your site around that.

Once you have a robust and popular site, you can begin to explore ways to monetize it. Remember that the goal of your site should be to provide valuable information to your visitors, so be sure to focus on content first and foremost.

With a little effort, you can soon turn your coupon and deals site into a profitable side business!

Generally, coupon websites make money by receiving a commission for every deal purchased. This commission can be upwards of 20%, and in some cases, websites take half of every deal purchased. In addition to these straightforward commissions, there are a few different ways that you can make money with a coupon and deals site.

The most common way is to sell advertising space on your site. You can also sell products or services through your site, or earn a commission on sales made through your site or through affiliate marketing, where you earn a commission for each sale that you refer.

You can also earn revenue by licensing your data to third-party sites or by developing other products and services that complement your coupon and deals site.

Promoting Your Coupon And Deals Site


Coupon sites are a dime a dozen, but that doesn’t mean they’re all equally successful. In fact, most coupon sites don’t get much traffic at all. If you want your coupon site to be successful, you need to put in the work to promote it.

There are several ways to promote a coupon and deals site. You can start by submitting your site to directories and search engines. You can also reach out to bloggers and other influencers in your niche and offer them exclusive deals.

You should participate in forums and social networking sites related to your niche. You can also contact the owners of similar sites and offer to exchange links.

You can start a blog and share your ideas, views and information with others. People also use blogs to market their products or services online. Blogs are viewed as an effective marketing tool because they provide fresh content that people can view and comment on.

The Future Of The Coupon And Deals Site Business Model

Coupon and deals sites have been around for years, and they continue to be a popular way for people to save money. But as the internet evolves, so do the ways that people find and use coupons.

One of the biggest changes we’re likely to see is an increase in the use of mobile devices to find and redeem coupons and deals.

Consumers are increasingly using their smartphones and tablets to shop and compare prices, and this trend is only likely to grow in the future. This means that coupon and deals sites will need to make sure their mobile offerings are up to snuff if they want to stay relevant.

Another change we may see is a move away from traditional coupons and deals and towards more creative offers. We’ve already seen a shift towards this with the rise of flash sales and limited-time offers, and we’ll likely see even more of this in the future. This could be a great opportunity for coupon and deals sites to get more creative with their offerings and stand out from the crowd.

Finally, we may see a change in how coupons and deals are delivered to consumers. With more and more people using mobile devices to shop, we’ll likely see an increase in the use of mobile apps and push notifications to deliver coupons and deals. This could be a great way for businesses to reach their target audiences with timely offers, and it will be interesting to see how this trend develops in the coming years.

Latest Trends In Coupons And Deals Websites

The latest trends in coupons and deals websites are focused on providing more personalized and targeted deals to users. This is being done by using data gathered from user behaviour on the site, such as the types of deals they click on and the products they purchase.

Another trend is the use of social media to promote deals and coupons. This allows businesses to reach a larger audience and create a potential customer base that may not have been aware of the company or its products before.

Finally, many businesses are now offering loyalty programs and rewards for customers who frequently use their coupons and deals. This helps to create a sense of customer loyalty and keeps customers coming back for more.

Pros And Cons Of Starting A Deals And Coupon Website

The 5 Pros Of Starting A Deals And Coupon Website Are:

1. You can generate revenue through advertising and affiliate marketing.

2. You can build a large audience quickly.

3. You can help people save money.

4. You can establish yourself as an expert in your industry.

5. You can get free publicity for your business.

The 5 Cons Of Starting A Deals And Coupon Website Are:

1. You’ll be constantly barraged by requests for discounts and promotions from businesses.

2. You’ll need to keep track of a lot of different expiration dates and terms and conditions.

3. You’ll need to deal with a lot of customer service issues.

4. You’ll be competing with a lot of other coupon websites.

5. You won’t be able to monetize your website as much as you could if you were selling other products or services.


If you’re looking for a new business opportunity, you should consider starting a deals and coupon website. This type of website is growing in popularity, and there is a lot of potential for success. We offer website design and development services, so order a website from us today and get started on your new coupons and deals business venture!


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